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    About Us

    About InstallMage

    The AI-powered EXE to MSI and .intunewin converter built for IT teams and MSPs.

    Our Mission

    InstallMage was founded in 2026 to eliminate the hours of manual scripting, repackaging, and trial-and-error that IT admins suffer through every time a vendor ships an EXE-only installer. It started the way most infrastructure tooling does: an IT admin who was tired of hand-packaging software for Intune finally sat down and automated the parts that never should have been manual — guessing at silent-install switches, writing detection rules by trial and error, and redoing all of it for every new app version. Our mission is simple: take any Windows executable and turn it into a deployment-ready MSI or .intunewin package in under three minutes — with zero PowerShell required.

    What We Do

    We help sysadmins, desktop engineers, and Managed Service Providers package legacy and modern Windows software for Microsoft Intune, SCCM/MECM, and Group Policy deployment. Our AI auto-detects silent install switches, generates Intune detection rules, and produces signed, deploy-ready packages that just work.

    Why Not PSADT, Advanced Installer, or Manual Scripting?

    PSAppDeployToolkit is free and powerful, but it's still a scripting framework — someone still has to write and maintain the wrapper for every app. Advanced Installer, Apptimized, and similar enterprise suites solve the same problem but start at enterprise per-seat pricing and assume a dedicated packaging specialist. InstallMage skips both: point it at an EXE and the AI detects the installer framework, silent-install switches, and Intune detection rule automatically — no scripting, no packaging specialist, starting at $39/month. Read the full comparisons: PSAppDeployToolkit vs. InstallMage and InstallMage vs. Advanced Installer.

    Built on Trust

    We operate a strict zero-retention policy — every uploaded EXE and generated package is permanently deleted within 24 hours of completion. We never inspect, redistribute, or train AI models on customer binaries. See our Terms of Service and Privacy Policy for full details.

    Get in Touch

    Have questions or feedback? Reach our team at support@installmage.com or visit our contact page. Need a custom enterprise plan? Talk to sales instead. We respond to every message within one business day.

    Ready to convert your first EXE?